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About Us


First Choice Business Brokers (FCBB) is a premier firm specializing in connecting buyers and sellers for successful business transactions. With expertise and integrity, we provide unparalleled service in the industry.

About Us


First Choice Business Brokers (FCBB) is a premier firm specializing in connecting buyers and sellers for successful business transactions. With expertise and integrity, we provide unparalleled service in the industry.

Our Mission and Values at First Choice Business Brokers

A Business Sales Organization

The buying or selling of a business should never be compared to the purchasing or selling of a home. You deserve experienced, licensed professionals who specialize in business sales – you need First Choice Business Brokers. We are large enough to offer the Buyer the greatest selection of businesses available, yet small enough to give the Seller individual attention.


To build a team of specialists; Business Brokers that assist entrepreneurial minded people to buy or sell their business, providing them with the lifestyle they've always dreamed of.


We are the world's leading specialist in Business Sales and will continue to lead the way with innovative and creative systems to enable every entrepreneurial minded person to create and build the future, through business.


1. Integrity

I do what I say, my word is my honor. I always speak the truth. My integrity is a critical asset and I am committed to upholding it. I set high standards. I abide by these standards as I practice business fairly and behave ethically. I share my expectations with others and strive to maintain a workplace built on mutual values, trust, and goodwill.


2. Professionalism

I hold myself to the highest standard and continually work at raising my standard. I am Professional in the way I present myself, in the way that I work, and in the way I communicate with people.


3. Commitment

I am united by an unspoken pledge, bound by my convictions. I prize dedication and am moved to help others. I am committed to achieving my vision and by doing so, will help others achieve theirs.


4. Passion

I wholeheartedly believe in my company. Its goals and objectives are in line with my own; I enthusiastically embrace them, and relentlessly pursue them. More importantly, I truly believe in myself, my company and in what I wish to achieve in life, I am committed to making that happen.

Our Mission and Values at First Choice Business Brokers

A Business Sales Organization

The buying or selling of a business should never be compared to the purchasing or selling of a home. You deserve experienced, licensed professionals who specialize in business sales – you need First Choice Business Brokers. We are large enough to offer the Buyer the greatest selection of businesses available, yet small enough to give the Seller individual attention.


To build a team of specialists; Business Brokers that assist entrepreneurial minded people to buy or sell their business, providing them with the lifestyle they've always dreamed of.


We are the world's leading specialist in Business Sales and will continue to lead the way with innovative and creative systems to enable every entrepreneurial minded person to create and build the future, through business.


1. Integrity

I do what I say, my word is my honor. I always speak the truth. My integrity is a critical asset and I am committed to upholding it. I set high standards. I abide by these standards as I practice business fairly and behave ethically. I share my expectations with others and strive to maintain a workplace built on mutual values, trust, and goodwill.


2. Professionalism

I hold myself to the highest standard and continually work at raising my standard. I am Professional in the way I present myself, in the way that I work, and in the way I communicate with people.


3. Commitment

I am united by an unspoken pledge, bound by my convictions. I prize dedication and am moved to help others. I am committed to achieving my vision and by doing so, will help others achieve theirs.


4. Passion

I wholeheartedly believe in my company. Its goals and objectives are in line with my own; I enthusiastically embrace them, and relentlessly pursue them. More importantly, I truly believe in myself, my company and in what I wish to achieve in life, I am committed to making that happen.

5. Communication

How I communicate with others will determine my level of success. I understand that when I am communicating, it is my responsibility to ensure I am understood. I communicate immediately when I have questions and communicate directly with the person involved. Integrity and trust are key to open communication and are the basis of our culture.


6. Life Balance

I enjoy life and my work. I am cheerful, happy, and enjoy a balance between my work life, my leisure time, my spiritual life, and my family life.


7. Family

I value my time with my family and the impact that they have on my life. I spend time with each family member and work at always improving my relationship with them. I realize that while I can choose my friends, I can't choose my family. It is my responsibility to create relationships with each member that are positive to both my own life and theirs.


8. Team

I realize that I cannot achieve all that I want in life, on my own. I need my team and they need me. Together we help each other achieve our goals. I realize that Together Everyone Achieves More.


9. Open-minded

I am open to learning new things. I am open to other people's points of view and realize that they do not need to be the same as mine. I embrace change and realize that in order to be successful in life, I need to be adaptable.


10. Leadership

I am a leader. I inspire and lead my team, keeping them excited and focused on our goal. I help my team achieve their goals and in doing so, I am able to achieve mine. I constantly seek to become a better leader.


11. Accountability & Responsibility

I am accountable for my actions and the effect these actions have on others. I realize that what I have, who I have become, and who I will become is my responsibility. I seek out to improve myself and learn from my past; while I enjoy the present moment, striving to create a better future for myself and my company.

Our team of agents come from varied backgrounds such as accounting, legal, banking, real estate and insurance. All agents have gone through extensive training becoming experts in the field of business evaluation, marketing and negotiations to satisfy both buyers and sellers alike.

5. Communication

How I communicate with others will determine my level of success. I understand that when I am communicating, it is my responsibility to ensure I am understood. I communicate immediately when I have questions and communicate directly with the person involved. Integrity and trust are key to open communication and are the basis of our culture.


6. Life Balance

I enjoy life and my work. I am cheerful, happy, and enjoy a balance between my work life, my leisure time, my spiritual life, and my family life.


7. Family

I value my time with my family and the impact that they have on my life. I spend time with each family member and work at always improving my relationship with them. I realize that while I can choose my friends, I can't choose my family. It is my responsibility to create relationships with each member that are positive to both my own life and theirs.


8. Team

I realize that I cannot achieve all that I want in life, on my own. I need my team and they need me. Together we help each other achieve our goals. I realize that Together Everyone Achieves More.


9. Open-minded

I am open to learning new things. I am open to other people's points of view and realize that they do not need to be the same as mine. I embrace change and realize that in order to be successful in life, I need to be adaptable.


10. Leadership

I am a leader. I inspire and lead my team, keeping them excited and focused on our goal. I help my team achieve their goals and in doing so, I am able to achieve mine. I constantly seek to become a better leader.


11. Accountability & Responsibility

I am accountable for my actions and the effect these actions have on others. I realize that what I have, who I have become, and who I will become is my responsibility. I seek out to improve myself and learn from my past; while I enjoy the present moment, striving to create a better future for myself and my company.

Our team of agents come from varied backgrounds such as accounting, legal, banking, real estate and insurance. All agents have gone through extensive training becoming experts in the field of business evaluation, marketing and negotiations to satisfy both buyers and sellers alike.

Selling a Business

Business Brokers help Sellers achieve the highest value for their business.

Business Valuation

Market Price Analysis - Learn what your business is worth in today’s market.

We handle all negotiations, paperwork, and ensure confidentiality throughout the entire process.

Selling a Business

Business Brokers help Sellers achieve the highest value for their business.

Business Valuation

Market Price Analysis - Learn what your business is worth in today’s market.

We handle all negotiations, paperwork, and ensure confidentiality throughout the entire process.

Specializing in lower middle market services focused on larger businesses with revenue up to $35m.

Business brokers can help you find the right business for your interests, income, and location.

Acting as a navigator is one facet of the business broker’s role in successfully selling your business.

Specializing in lower middle market services focused on larger businesses with revenue up to $35m.

Business brokers can help you find the right business for your interests, income, and location.

Acting as a navigator is one facet of the business broker’s role in successfully selling your business.

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By Daniel Vasconcelos September 19, 2024
First Choice Business Brokers - Lake Nona and Vitacon: A Strategic Partnership for Investment Growth At First Choice Business Brokers - Lake Nona, we are excited to announce our new partnership with Vitacon, one of the fastest-growing building companies in Brazil. This collaboration provides our clients with access to unique real estate investment opportunities, designed to help them live the lives they’ve always envisioned. Whether you are a business owner or seller, this partnership will enhance your ability to diversify your portfolio and generate impressive returns through smart investments in Brazil. A Unique Investment Opportunity for Our Clients Vitacon, known for its innovative approach to urban living, is a leader in developing properties tailored for short-term rentals. Through this partnership, our clients have the chance to invest in these high-demand properties, which generate above-average financial returns without the typical headaches associated with managing short-term rental platforms like Airbnb. One of the standout features of this partnership is the inclusion of Housi Smart Living. Vitacon’s sister company, Housi, provides top-tier home decor services and manages short-term rentals, making it easy for our clients to invest without the stress of day-to-day management. With Housi, our clients can enjoy passive income while benefiting from a professionally managed property that attracts renters from around the world. Why This Partnership Matters As official ambassadors of Vitacon in Orlando, we are thrilled to offer this opportunity to our community. Vitacon’s innovative properties are designed to meet the demands of modern living, making them an attractive option for investors looking to expand their portfolios with minimal risk. By partnering with Vitacon, our clients can diversify their real estate holdings with small, manageable payments over time, positioning them for long-term growth. Whether you’re new to real estate investing or a seasoned investor, Vitacon’s properties, located in prime areas of São Paulo, are strategically built for short-term rentals. These investments are not only lucrative but also hassle-free, thanks to the comprehensive services offered by Housi. With everything from decor to rental management taken care of, investors can enjoy returns without worrying about the typical challenges associated with rental properties. Vitacon: A Builder with Vision Vitacon’s commitment to excellence and growth is evident in its projects like Vitacon Brigadeiro, where I made my first investment in 2023. The Brigadeiro condominium is a testament to Vitacon’s ability to identify, acquire, and launch new ventures in well-positioned growth locations within São Paulo. Their buildings offer locals and visitors alike an alternative to expensive hotels, providing lifestyle conveniences that go above and beyond standard living spaces. As Vitacon continues to expand and launch new projects, we are excited to bring these opportunities to our clients in Orlando and beyond. Investing in Vitacon’s properties is not just a financial decision—it’s a lifestyle choice that offers a unique blend of comfort, convenience, and profitability. A Partnership Built to Last We are truly honored to represent Vitacon and bring their innovative real estate offerings to our clients in America. This partnership is more than just an investment opportunity—it’s a chance to leave a legacy of financial freedom, investment diversification, and fulfillment. By working with Vitacon, we’re offering our clients the opportunity to grow their wealth through smart real estate investments that will benefit them for years to come. As the Managing Broker of First Choice Business Brokers - Lake Nona, I can personally attest to the professionalism of the Vitacon team. I have experienced first-hand the high-quality service and products they deliver, and I am confident that this partnership will provide our clients with extraordinary results. Together, we are building a future where financial growth and investment diversification are not just possible—they’re within reach. This partnership is just the beginning, and we look forward to working together with Vitacon for many years to come.
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